Advertising Your Artwork Online

4th Dec 2012 | Posted by Eko S. | No Comments

A key to an artist’s success is becoming well known not just locally but as internationally as possible. Though it might seem a daunting proposition, getting an artist’s work noticed in an affordable manner is actually easier than many may think, particularly with the use of all the online tools available, especially if you make your own free website and advertise in the various social media sites. Additionally, participating in contests and exhibitions, both local and international, as well as investing some money and placing ads to promote the work can help many artists find success with their craft.

#1. A Personal Website

Artists can save money by creating personal websites where they showcase their pieces, share information on their influences and interact with their readers and possible clients. There are many free hosting services where an artist can create and personalize a website. Keeping this website constantly updated with new photos of the work will also keep visitors coming back and create opportunities for new sales.

#2. Social Media Sites

Social media sites, including Facebook, Twitter and DeviantArt, can be perfect vehicles for artists to share and promote their work. An active presence in social media is vital for most businesses today, and artists are no exception. The best part about promotion through social media is that it is completely free, so that the artist can receive quite a lot of publicity without spending any money and find new followers who might become buyers.

#3. Contests and Exhibitions

Contests and exhibitions have benefits beyond just winning or selling on the spot. Having people see an artist’s actual work live can be the basis for attracting new fans. Perhaps the artist does not win the contest or sell a piece from a particular exhibition, but this can be the beginning of a relationship with a possible client, who might be able to buy a piece from the artist later on. To take full advantage of this extra benefit that contests and exhibitions offer, the artist should make sure that the personal website address, Facebook page, Twitter handle and any other contact information is readily available for visitors.

#4. Pay Advertising

Artists can make a small investment to promote their work in actual ads throughout the Internet. Though this is not free, it will bring them exposure to a greater group of potential clients who have already demonstrated an interest in what they have to offer. This can definitely lead to big sales and more than pay for itself very quickly.

#5. Word-of-Mouth

In the end, word-of-mouth is a free, invaluable tool for promotion that can truly lead to success for an artist. Artists should take any opportunities offered to them to talk about and show their work, from radio and television interviews to talks at schools and organizations, as a way to get themselves and their work known. This will introduce their work to new people who in turn will then talk about the artist to others, creating a chain of interest through word-of-mouth.

Conclusion

Do you have some experience with the tips above? Or maybe you have another great tips in promoting your artwork online? Don’t hesitate to share with us in the comment below.

- Image by fantazista on Photodune -