Top List of Website SEO Mistakes6th Aug 2012 | Posted by Eko S. | 14 Comments
Search engine optimization (SEO) is a necessary part of making money online. If you cannot optimize your website for the search engines, you are not going to get organic traffic. Although you can drive few visits using social media and direct traffic, they never make the major portion of traffic that you will require in order to succeed with your online business.
In order to make the most from search engine optimization, you may need some SEO tips. You can read them everywhere. In fact, every website talking about online business has some sort of list of Search Engine Optimization tips. If you spend a few weeks reading all the stuff, you will be ready to launch your own plan for optimizing your business website.
However, think of it from another angel. Everyone knows this stuff but even then so many websites fail to get anywhere near page 1 on Google. Can you identify any reasons? These businesses usually use all the good SEO techniques but they make certain mistakes. It is important to know where they went wrong. Once you know that, you will be able to avoid these SEO mistakes. Now if you combine your SEO knowledge with this newly acquired knowledge of common SEO mistakes, you will quickly start getting the results.
For those who do not have time and energy to reverse engineer search engine optimization to understand basic SEO mistakes, here is a quick overview of some common findings.
#1: Keyword Stuffing
Keyword stuffing is one of the most common mistakes in the world of search engine optimization. Some people think that they can cheat the search engines and benefit by stuffing the keywords. After Google went through recent updates, it strongly discouraged anyone who tries to use this technique. It even unindexed many popular websites to show what it can do for you.
The proper way to use keywords is to use them naturally. Once you have completed your content, check it with some third-party software for keyword density. If it turns out to have keyword density above 2.5%, replace some of the keywords with synonyms.
#2: Dead Links
Another common mistake is to forget about the links on your website. Dead links can be a major problem. In order to avoid this common mistake, you have to keep analyzing your website with third-party software to see if there are any dead links on the website. Remove them instantly when you find any.
#3: Poor Link Building
Although link building is massively important for SEO, many people overdo it. If you want to get the best results, think of getting only highly relevant links to your website. For example, if your website provides information about Music Festivals in the US, it should not have any backlinks from websites providing food for dogs.
These resources will help you in your link building:
- How to Gain Natural and Valuable Links From Universities
- Link Building 101 – The Almost Complete Link Guide for SEO
- 10 Risk-free Link Building Methods
#4: Not Paying Attention to Google
Some people hardly ever go to Google Webmaster Tools and its guides. They are goldmine for search engine optimization. Not paying attention to these tools and guides will result in many mistakes that you would not even be aware of. Make a habit of reading help section and updates at Google Webmaster blog and other similar resources.
Hope you can learn from the list of SEO mistakes above and help you to improve your website SEO. For online business, SEO is one of important factor for your business success but also with the other tools like print business cards to generate buzz about your website.