The Benefits of Using Video on Your WordPress Website

10th Feb 2012 | Posted by Eko S. | No Comments

Video has become an increasingly popular online tool these days. Bloggers, businesses, and website managers have turned to the medium for its ability to diversify their content and bring in more traffic. At the same time, the average internet advertiser and digital marketing agency has begun turning more often to video in an effort to reach greater numbers of consumers. No matter your site or your goal, there’s no doubt that there is tremendous potential in the diversification offered by video content.

This is just as true for those of us who manage WorldPress blogs or websites. If you are trying to revitalize a stagnant blog or simply continue your current pace of growth, you may want to consider adding video posts to your repertoire. Thanks to the VideoPress, doing so is now easier than ever.

But why exactly is video all the rage? What can it do for your WordPress site? Here are some of the major benefits:

1. Gain A Wider Readership

Video can help your WordPress site bring in new readers in two different ways. First, it can appeal to more visually-inclined visitors who would otherwise be turned away by your written content. Second, it insures lower bounce rates and a higher average visit time for first-time viewers. This occurs because most first-time visitors will skim a site’s content, and it takes longer to watch a short portion of video (ie “skim” it) than to quickly glance over a piece of text. Furthermore, the longer a first-time visitor spends on a site the more likely they are to return in the future, meaning that video is usually better than text when it comes to creating a loyal readership.

2. Boost SEO

Studies have shown that a video is fifty times more likely to place on the first page of a Google search than a similar piece of written text. This fact alone should be enough to convince many to add video to their site. But video can even further help your SEO efforts if you put tags and keywords underneath a media post, create a dedicated video library, and make sure that everything you do is embedded within your site.

3. Integrate With Social Media

Many website managers try to integrate their Facebook page with their website by linking content between the two platforms. While this can occasionally succeed in getting viewers to go from one place to the other, integration rates are much higher when the video medium is involved. If you post a video on your WordPress blog and then link to it from your Facebook page, your chances of drawing social media users can be expected to considerably rise.

4. Gain Advertisers

Embedded video advertising is incredibly popular among marketers these days. These ads are more likely to garner a views attention and, consequently, they pay more to hosting websites as a result. If you have a sufficient page rank and enough video posts, you can bring in more advertising money as a result.

These are just a few of the major ways that video can benefit your WordPress blog. While video is certainly not appropriate for every site and every kind of subject matter, those who feel that they can successfully incorporate it stand to gain significantly as a result.

- Written by Bre Carter -